Are we looking to become robots?

Lenin Estrada from Unsplash

They intrigue us, fascinate us, watch us #Googlebot, scare us… It is behind this flood of questions, emotions, and preconceived ideas that robots hide. Sorry to disappoint you, but the time when robots were made of scrap metal is over (hi Wall-E, ahead of our time regarding lifestyle but not in design. We still hope that Sissi Mua’s fitness tutorials will prevent us from this fatality on our ability to walk). I will confess that pragmatically, the robots that interest me are those that are impalpable, visible (and readable) only through a few lines of code.

Finally, the interest is not to debate about the diktats of contemporary robots but rather our relationship with them (no obscene ideas please, if you want to dig into this subject, this article talks about it very well). I rather have in mind this constant quest for performance, which tends to transform our actions into processes and many forms of tracking.

Why do we constantly looking for dehumanizing ourselves to constantly optimize our human potential?

Build your market-fit profile.

Let’s face it. The performance has become so “in” that we see the tracking in all forms and as many areas as possible.

Indeed, in an ultra-competitive world, the trend is towards diversification of specialization.

Paradoxical? No, simply utopian.

The Internet graciously reveals to us a plurality of people who excel in their field. We investigate, we spy, we compare ourselves. It is in this dynamic that we naively start a new activity that makes the headlines on Youtube and we abandon it a few days later (let’s leave the doubt as to the precision of this same temporality… #egosaving).

Starting any kind of activity is quite good and almost courageous in an era where laziness outweighs many (too many) things.

This perseverance associated with this quest for regularity exists only in the short term to become only a hazy memory (but also, and mostly, the bankable titles of contents that are dealing with productivity).

The concern is that we begin a new experience with the expectation of achieving it to perfection without going through the stage of mediocrity. Spoiler alert: it’s simply impossible unless you have a hidden gift.

Let’s come back to this trend of diversification of specialization. Without wanting to blame it (well okay, a little bit…), the world of work seems to me to be completely in line with this trend. One could even say, insidiously, that it is at the initiative. By this, I mean the ambition to find candidates who must excel in more and more areas. Recruiters used to focus on skills and our ability to work alone or in a team, but now they focus on our hobbies and emotional intelligence. I have to say that I’m rather pleased with this shift. But it has a bit of an evil side… In addition to having to be trained at prestigious schools (jealous? Yes completely. We all want to have Harvard on our resume), being trilingual and having work experience before reaching the American majority, we also need to develop creative and social skills in line with the sector of each company we apply.

Whether we are creative or not, this excessive demand tends to lean this artistic fiber towards performance to show more and more projects, more skills, to perfect our personality and to judge it bankable or not.

We try to fit with the demanding demand of recruiters who have to find the socially acceptable abnormality in a mass of people… normal people (a little empathy towards our HR anyway).

We recruit talents, personalities and no longer skills.

And so much the better! Now it’s up to us to stand out with all-out training and rigorous storytelling… #MayTheBestWin.

The abusive tracking of our own lifestyle.

I’m going to have to calm down on the length of the parts, otherwise, I’m going to get out of the requirements of the contemporary content #SEOfirst.

Let’s go back to our robots and our tracking (yes, you will have noticed, I like digressions, but let’s stay focused). And the dear icons that share our frenetic daily life on our screens are a big part of it.

Yes, my dear.

These applications that push us to collect data on our own lifestyle. We validate the intrusion of each one of them in our sports, food, sleep routines… with the aim of improving this routine, or even optimizing it continuously.

We want to be at the top of our lives every day while being happily caught up in laziness (Hello Netflix, hello Top Chef, hello reality shows. When we don’t master grammar, we don’t deserve capital letters, that’s how it is dudes). This idea of the “perfectible” human being can be found in James Ponsoldt’s cinematographic work, The Circle.

We are constantly trying to be more attractive, intelligent, and productive to share the best part of our lives on social networks.

This life which however always seems too normal and simplistic in our eyes next to the extraordinary that governs our untimely clicks.

My job is to optimize these dear digital marketing tools to boost the sweet ROI. Admittedly, we’re on the impalpable, but these tools were created to be efficient and we, marketers, must optimize them.

But as far as our daily lives are concerned, how far does its optimization go before it becomes dehumanized? Is this quest for performance in the interest of our mental health or, on the contrary, would it trap us in an infernal spiral of perfection? You have 2h.

Two rooms, two atmospheres: dehumanization and the quest for performance VS the Slow Life trend.

Paradoxical isn’t it? However, I denote a certain lack of coherence in our unbridled daily lives. Don’t you? We inflict ourselves on a coercive lifestyle while trying to let go peacefully.

It’s a bit complicated to stimulate all your senses to perfect yourself to fit a job interview, look like our fav’ fashion blogger (#HiiiiGiiiiiirlz) or simply reach our personal ideal while wishing to release this underlying pressure de repente (yes, I worked hard to be trilingual okay) during an improvised meditation session.

Moreover, this same meditation will later be tracked with a performance objective…

But you don’t free your chakras like that #SorryGuys. Although meditation apps monitor very well our ability to meditate, it is necessary to pass by this stage of the practice (yuck), regularity (Oh My Gosh), and perseverance (just kill me). Again, this stage of “mediocrity” that we want to hastily skip. Maybe because it is much too human for our taste…




French Digital Marketing Manager living in Madrid & English Writer about emotions, leadership & marketing. My world’s point of view with a pinch of sarcasm.

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French Digital Marketing Manager living in Madrid & English Writer about emotions, leadership & marketing. My world’s point of view with a pinch of sarcasm.

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